Data collection and processing:

We offer a myriad of qualitative methodologies to meet the diverse needs of our clients, their targeted audience and the strategic objectives. As you design a qualitative research plan it’s critical to consider the unique aspects of each study. A good qualitative researcher should have a variety of tools at hand – instead of depending on one methodology for every project.

Traditional Focus Groups

Focus groups continue to provide invaluable revelations to our clients in the back room, as they hear and see participants immediate reactions to their concepts, products and services.

Online Focus Groups

An ideal methodology when wanting to bring a small group together for a quick dive that results in actionable findings.

Online Bulletin Boards

Eliminates client and moderator travel, while gaining deep insights with an option of video/photo creative assignments to gain a complete understanding of preferences, usage, and emotions surrounding a product or service.

In-Depth Interviews

A preferred methodology when sharing sensitive information or views that may be unique across targeted participants.